Every business that expects results online needs some sort of SEO Software. One of our favorite professional-quality SEO tools is SEO PowerSuite. This Mac-friendly software consists of four main tools and runs equally well on Mac OS X, Windows, and Linux. The complete suite consists of Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant. The combination of the tools offer over 240 important SEO features.

Rank Tracker will help you keep an eye on your search results. Within minutes you will learn where your pages fit into the search results relating to your critical search phrases. Over time you can quickly see if you site is moving up or down in the search engines. Rank Tracker also helps identify which phrases are important to optimize for by finding searches with high numbers and low competition.

Website Auditor is the first step to any SEO campaign. It will help you optimize your on-page SEO at each page level and optimize your website as a whole. This step alone will help you make sure your site is running well. Website Auditor checks for broken links, HTML errors, and duplicate content. It also checks if each page is indexed and generates an awesome report. Use the report to help your own site or identify quick action areas on your clients sites with a branded and customized SEO report.

SEO SpyGlass will tell you all about your competition. The quickest way to understand what you need to do with your own SEO is to identify the strengths and weaknesses of your competition. SEO SpyGlass will identify the anchor text and the number links your competitor is using to rank well by using multiple data sources. This information along with loads of other helpful details are presented in a clear report that enable you to find additional link opportunities to enable you to pass your competitors using their own information. You will probably know more about your competitors than they do.

Link Assistant is the key to building powerful links. With thousands of high value link partners, Link Assistant will identify link building opportunities. The contact details and link information is fully managed within the tool itself so you don’t need to spend hours finding links, requesting links, and placing links. Track the links, anchor text, and progress specific to each link.

As you can see each tool is pretty powerful in itself. The combination of all four tools makes SEO PowerSuite into an awesome tool for anyone wishing to perform professional quality SEO. In the next articles we will dive deeper into each tool and highlight out favorite features of each.

Which tool would you like to see us cover first? Comment below….